HABANOS, S.A. CANCELS THE XXIII EDITION OF THE HABANOS FESTIVAL
The company, as a world market leader, will once again work to surprise Habano aficionados in 2022.
La Habana, January 11th, 2022
Due to the current global context, in which the Covid-19 pandemic continues to affect in-person events and people’s ability to move around freely, Habanos, S.A. has decided to suspend what would be the 23rd Edition of the Habanos Festival – scheduled for February 2022 – the world’s leading Premium cigar event, which since 1999 brings together experts, connoisseurs and aficionados from all over the world in late February to live a unique experience around a common passion: The Habano.
The company regrets that, for the second year in a row, an unmissable event for Habano lovers will not take place. For this reason, the company will focus its efforts on surprising its fans once again in 2022, as it did in 2021 with innovative activities such as the 1st Edition of Habanos World Days, the virtual event that allowed premium tobacco aficionados, and especially of the world of Habanos, to share experiences and continue enjoying and learning about the rich culture that surrounds this exclusive “Totally Handmade”product.
In a context as difficult as last year’s, this virtual meeting was a success with more than 9,000 aficionados from over 140 countries, 200 media outlets and more than 75,000 visits for 3 days. The program included a visit to the Habanos, S.A. virtual stand where a special Humidor designed in commemoration of Cohiba’s 55th anniversary was unveiled; the names of the nominees for the prestigious Habanos 2020 Awards, which recognize outstanding personalities for their work in the categories of Communication, Business and Production, were shared; and the winning aficionados were announced for the online version of the Habanos World Challenge International Contest, which measures general Habano knowledge in its various stages of the process, from cultivation and production to enjoyment.
Corporación Habanos, S.A.
Corporación Habanos, S.A. is a world leader in the commercialization of Premium cigars both in Cuba and in the rest of the world. For this purpose, it has an exclusive distribution network present in the five continents and in more than 150 countries. For more information, please visit www.habanos.com
Habanos, S.A. commercializes 27 Premium brands produced Totalmente a Mano (Totally Handmade) and covered by the Protected Appellations of Origin (P.A.O.), including Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey and H. Upmann, among others. Habanos have been made Totalmente a Mano (Totally Handmade) for more than 500 years and since then they have become a benchmark for quality all over the world.
*(P.A.O.)Protected Appellations of Origin.
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