The collaboration between Havana Club and Skepta began in 2019, when Skepta first visited Havana, Cuba. Struck by deep and entwined links between Cuban traditions and those of his own West African Yoruba heritage through paths of migration, the first two chapters of the collaboration – a pair of redesigned Havana Club 7 Rum bottles – captured this cultural infusion in their labels, which featured traditional Nigerian symbols. The maturation of the collaboration – and an accumulation of the previous chapters of the project – Rum of Skepta was made to encapsulate a feeling of refined elegance, a symbolic emblem of growth, achievement and luxury.

Created by Skepta himself alongside Maestro Ronero Asbel Morales in Cuba, during a visit in early 2020, the transporting blend reflects this mood, with a round, balanced flavour profile, subtle on the palate. It is the result of an exceptional meeting of those at the top of their respective fields, and continues a proud tradition of rum creation in the country, something richly embedded in Cuban culture.