Habanos News & Shop Cuban Cigars News & Shop 
Habanos World Days General Event Program
Registration begins to attend to the first Habanos World Days in the history, a meeting for all Habanos enthusiasts.
An unprecedented opportunity to know in exclusive some of the most expected launches of Habanos, S.A. in 2021.
Check the programme and do not miss any activity that Habanos, S.A. has prepared for the enjoyment of all enthusiasts of the considered world’s best tobacco.
Habanos Premiers
Habanos premier are events with the most exclusive content of the Habanos World Days.
Videos and presentations will not be available until time indicated in the program, but, from the live posting on, they will be accesible in the own platform to be viewed by everyone at any time and from any country.
Virtual Trade Show
The Habanos stand and the new products will be available to be known in details by all Habanos lovers.
In addition to this, we will count with the participation of important companies for Premium tobacco sector, accessories and luxury articles distinguished by the quality of their productions. We assure you that many surprises will make your visit more interesting.
Since its inauguration, the trade show will be open and can be visited at any time and from any country since the morning of the first day of the event. With no doubt, a unique opportunity not missing anything.
Habanos World Challenge
The most popular knowledge contest among Habanos enthusiasts will have a short version during this virtual event. Attendees will not only measure their knowledge about the Habano but , specially, about Cohiba in this brand’s 55th anniversary.
We kindly inform you that it is not only important to have knowledge but also dynamism in responding will be an essential element to win. The best one will have a special prize.
Pairings
Join us and enjoy the pairings which would be made by expert Habanos Sommeliers. Once pairings have world first issued, videos will be available in the platform to be viewed at any time. Learn at the hand of the foremost expert!
Videos 360
Our Habanos enthusiasts could not attend factories and plantations this year, one of the most awaited and attractive activities which take place during the Habano Festival but we have prepared a virtual visit fully immersive to allow people to see everything in details. Besides, featuring 3D images and panoramic photographs that allow visitors to have detailed information for a recreational and formative experience , that make you feel in the world’s best tobacco land .
In order to enjoy a full experience, the ideal is to get a VR glasses, but it may be also through smartphones, or coupling to a cardboard glasses of simple production.
Lecture
A lecture about the origin of the brand and its evolution until success in which we celebrate the Cohiba’s 55th anniversary cannot be missed. As well as the pairings, video will be available to be viewed under this platform in premiere
General Event Program. May 4 – 6, 2021
4 TUESDAY
| 08:00 14:00 20:00 | Havana Madrid Beijing | Habanos Premier: Welcome from Co-Presidents of Habanos, SA Discover the Cohiba Year and the main Habanos launches for this 2021. |
| 08:45 14:45 20:45 | Havana Madrid Beijing | Habanos World Challenge: Show what you know and win a fantastic prize. The challenge begins! |
| 09:00 15:00 21:00 | Havana Madrid Beijing | Virtual Fair Opening: Exhibitors from all over the world and Habanos, SA have something to teach you. Visit them! |
| 09:00 15:00 21:00 | Havana Madrid Beijing | Press Conference: Only for accredited press. |
| 10:00 16:00 22:00 | Havana Madrid Beijing | Habanos Premier: Presentation of Dupont Articles: Your luxurious contribution to the 55th Anniversary of Cohiba. |
| 10:30 16:30 22:30 | Havana Madrid Beijing | Pairing: Cohiba Behike and Havana Club Máximo pairing by Habanosommelier “Maestro de Maestros” Juan Jesús Machín (Cuba). |
5 WEDNESDAY
| 08:00 14:00 20:00 | Havana Madrid Beijing | 360º Videos: Virtual visit to Plantations and Factories, a 360º experience. |
| 08:00 14:00 20:00 | Havana Madrid Beijing | Habanos World Challenge: Are you the one who knows the most about Cohiba in the world? Prove it, continue the challenge! |
| 08:30 14:30 20:30 | Havana Madrid Beijing | Conference: Discover “Cohiba, a success story”. |
| 09:30 15:30 21:30 | Havana Madrid Beijing | Habanos Premier: Launch 2021. |
| 10:00 16:00 22:00 | Havana Madrid Beijing | Pairing: Maridaje Cohiba Robustos and Havana Club 15 years by Manuela Romeralo (Spain), the first woman to win the Habanosommelier. |
| 11:00 17:00 23:00 | Havana Madrid Beijing | Habanos Premier: Presentation of the Zenith Cohiba 55th anniversary watch. |
6 THURSDAY
| 08:00 14:00 20:00 | Havana Madrid Beijing | 360º Videos: Virtual visit to La Casa del Habano and Cohiba Atmosphere, a 360º experience. |
| 08:30 14:30 20:30 | Havana Madrid Beijing | Habanos Premier: Launch 2021. |
| 09:00 15:00 21:00 | Havana Madrid Beijing | Pairing: Pairing Cohiba Maduro 5, Genios, and Cognac Martell Cohiba, by Daylin López Aguilar, Habanosommelier and finalist in the International Habanos World Challenge Contest. |
| 09:45 15:45 21:45 | Havana Madrid Beijing | Habanos Premier: Cognac Martell Cohiba |
| 10:00 16:00 22:00 | Havana Madrid Beijing | Pairing: Maridaje Cohiba Esplendidos and Havana Club Tributo 2021, by Darius Namdar (United Kingdom), winner of the Habanosommelier 2018. |
| 11:00 17:00 23:00 | Havana Madrid Beijing | Habanos World Challenge: Discover the winners! |
| 11:30 17:30 23:30 | Havana Madrid Beijing | Habanos Premier: Nominees Habanos Award 2020. Official farewell of the Co-Presidents of Habanos, SA |
